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F+W Media Announces Acquisition of New Track Media

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Acquisition grows total Company revenues by nearly 40%

January 17, 2014 – NEW YORK – David Nussbaum, Chairman & CEO, F+W Media , Inc. announced today the acquisition of New Track Media (www.newtrackmedia.com) securing the Company’s place as the leading art and craft content and commerce company. New Track, founded in 2006, is a consumer enthusiast media company with a portfolio focused on special interest categories.

New Track includes 30 integrated consumer enthusiast brands in select craft categories, woodworking, and astronomy. F+W Media  is a consumer enthusiast bellwether that has diversified its content offering through selling hard goods, services and education to its list of 7M unique email subscribers. Terms of the deal were not released.

“The New Track strategy closely mirrors that of F+W Media. From a two-dimensional publisher, to a multi-channel content and commerce company,” said Nussbaum. “The team has had good success building their digital media and direct-to-consumer ecommerce offerings; we’ll immediately focus on taking those businesses to the next level.”

The New Track acquisition adds three robust direct-to-consumer catalog businesses with more than 12 million members and revenues in the tens of millions. The total F+W Media ecommerce division now includes 30 individual community-based stores, with more than 20 Million individual consumer orders annually, and revenues in the tens of Millions.

The ecommerce business at F+W Media includes content (books, magazines, ebooks), education (video and instructor-led, conferences & events), consumables (patterns, fabric, notions), and more. The Company launched its ecommerce business in late 2008, and today employs a division of ecommerce experts from leading internet retailers, including Amazon.com.

Over the past 18 months, F+W Media has closed three acquisition in the craft market – Interweave, Martha Pullen Company, Love Sewing. More than 60% of the Company’s total revenue is now derived from the art and craft verticals. “The craft market is sizeable – and growing,” said Nussbaum. Craft industry reports indicate 66 Million U.S. households identify a member as a crafter and in total these crafters spend upward of $31 Billion annually on supplies, online and in-store.

“In addition to aggressively expanding our strength in the arts and crafts sector,  this acquisition further solidifies F+W Media  as a leading brand using content to build a large ecommerce business. Also, New Track Media, like F+W Media  has been transitioning its business from print and by the end of 2015, we expect our company will have more than 60% its revenues in digital/ecommerce/product and events, and 40% in print driven revenues,” Nussbaum added.

The acquisition adds 8 ecommerce storefronts, 3 consumer catalog brands, 13 magazines, 45 SIPs, 37 consumer events (with more than 100,000 attendees), 3 affinity clubs, and 2 retail shops to the Company’s portfolio. New Track operates from 8 offices and two retail locations.

Contact: Stacie Berger, VP Communications sberger@fwmedia.com

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January 17, 2014

F+W Media Announces Acquisition of New Track Media

Acquisition grows total Company revenues by nearly 40%

January 17, 2014 – NEW YORK – David Nussbaum, Chairman & CEO, F+W Media, Inc. announced today the acquisition of New Track Media securing the Company’s place as the leading art and craft content and commerce company. New Track, founded in 2006, is a consumer enthusiast media company with a portfolio focused on special interest categories.

New Track includes 30 integrated consumer enthusiast brands in select craft categories, woodworking, and astronomy. F+W Media is a consumer enthusiast bellwether that has diversified its content offering through selling hard goods, services and education to its list of 7M unique email subscribers. Terms of the deal were not released.

“The New Track strategy closely mirrors that of F+W Media. From a two-dimensional publisher, to a multi-channel content and commerce company,” said Nussbaum. “The team has had good success building their digital media and direct-to-consumer ecommerce offerings; we’ll immediately focus on taking those businesses to the next level.”

The New Track acquisition adds three robust direct-to-consumer catalog businesses with more than 12 million members and revenues in the tens of millions. The total F+W Media ecommerce division now includes 30 individual community-based stores, with more than 20 Million individual consumer orders annually, and revenues in the tens of Millions.

The ecommerce business at F+W Media includes content (books, magazines, ebooks), education (video and instructor-led, conferences & events), consumables (patterns, fabric, notions), and more. The Company launched its ecommerce business in late 2008, and today employs a division of ecommerce experts from leading internet retailers, including Amazon.com.

Over the past 18 months, F+W Media has closed three acquisition in the craft market – Interweave, Martha Pullen Company, Love Sewing. More than 60% of the Company’s total revenue is now derived from the art and craft verticals. “The craft market is sizeable – and growing,” said Nussbaum. Craft industry reports indicate 66 Million U.S. households identify a member as a crafter and in total these crafters spend upward of $31 Billion annually on supplies, online and in-store.

“In addition to aggressively expanding our strength in the arts and crafts sector, this acquisition further solidifies F+W Media as a leading brand using content to build a large ecommerce business. Also, New Track Media, like F+W Media has been transitioning its business from print and by the end of 2015, we expect our company will have more than 60% its revenues in digital/ecommerce/product and events, and 40% in print driven revenues,” Nussbaum added.

The acquisition adds 8 ecommerce storefronts, 3 consumer catalog brands, 13 magazines, 45 SIPs, 37 consumer events (with more than 100,000 attendees), 3 affinity clubs, and 2 retail shops to the Company’s portfolio. New Track operates from 8 offices and two retail locations.

Contact: Stacie Berger, VP Communications sberger@fwmedia.com



November 21, 2011


Creative Crafts Group Expands Events Division With Acquisition of MS. Productions, Inc.

Creative Crafts Group, part of New Track Media, expands its crafts portfolio with the purchase of MS. Productions, Inc. and its 9 quilting and sewing consumer shows.

Cincinnati, Ohio, November 21, 2011 – Creative Crafts Group, part of the New Track Media family of companies, announced today that it has completed the acquisition of MS. Productions, Inc. and its nine quilting and sewing consumer shows operating under the brand names “Original Sewing & Quilt Expo” and “Georgia Quilt Show”.

MS. Productions, Inc. was founded in 1995 by the Ingraham family in Westlake, Ohio. The business has been owned and operated by Marlene Ingraham and Mark Ingraham, both of whom will be continuing under the new ownership. Marlene’s husband Stan Ingraham, who retired after 30 years from a series of senior executive positions with VSM Sewing, Inc., joined the company in 2009 as a consultant.

“We are excited to add this tremendously successful group of sewing and quilting shows to our consumer events business, and having Marlene and Mark joining our company to continue building the business makes this even better” commented Tina Battock, Senior Vice President of Creative Crafts Group.

Creative Crafts Group is part of New Track Media, the largest crafts media business in the United States. The business includes a broad selection of enthusiast magazines, websites, television programming, events, affinity clubs and direct to consumer catalogs in a range of subject areas such as Quilting, Sewing, Knitting, Scrapbooking, Papercrafts and others. Leading the soft crafts portfolio are well-known consumer brands such as Fons & Porter’s Love of Quilting, McCall’s Quilting, Quilters Newsletter, Quiltmaker, Keepsake Quilting, QNNtv, Quilters Club of America, Keepsake Quilting, Love of Knitting, Creating Keepsakes, Paper Crafts and various others such as Creative Machine Embroidery and Sew News. All brands are offered in print and digital format, most have e-commerce storefronts, and two have established television programs on PBS stations across the country.

“We have an established Events group that has been highly successful in extending our scrapbooking and paper crafts brands, and this acquisition gives us additional exposure in the sewing and quilting categories,” said Battock. “We have such an extensive roster of leadership brands in those subject areas, but no consumer shows, so this is a really sensible strategic fit.”

Marlene Ingraham added, “We have worked with Tina and her team for years, and they’ve been sponsors of our shows, so we know each other well and feel very comfortable making the transition becoming a part of Creative Crafts Group.” Mark Ingraham added, “Because Creative Crafts Group has such extensive consumer reach in sewing and quilting, the greatest in these industries, there is no other organization that could grow our consumer show business as effectively, and we are all energized by that notion.”

MS. Productions, Inc. has been operating out of offices in Westlake, Ohio, where the business will continue to be located. Creative Crafts Group plans to add an undetermined number of new shows in the 2012 calendar year.

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About New Track Media
New Track Media was formed in 2006 by Stephen J. Kent and Boston Ventures for the purpose of building a premier consumer enthusiast media platform in a range of special interest subject areas. The company has since established an extensive crafts division led by the Creative Crafts Group. In addition, the company has successful brands in other subject areas such as Astronomy and Woodworking. New Track owns Sky & Telescope, which has been continuously published for more than 75 years and is widely considered the worldwide editorial authority in the field of astronomy, and two magazines in the woodworking subject area, American Woodworker and Woodwork. The company employs approximately 300 and operates from headquarters offices in Cincinnati (OH).

About Boston Ventures
Boston Ventures in one of the oldest and most experienced media and communications focused private equity firms in North America. Since its founding in 1983, the firm has invested nearly $2.5 billion in over 70 companies, actively targeting investments in the media, information and publishing, entertainment, and communications industries. For more information, please visit www.bostonventures.com.



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